Articles
17 april 2011
How do you measure ROI for Social Media?
You should establish some goals for your social media campaign making sure that the spending will bring more clients to your business. Examples of goals and ways to measure:
- Fan base growth: Increase number of fans or followers in a specific period
- Customer acquisition: Getting redemptions per campaign
- Direct marketing support: Adding prospects to your email database
- Engagement: Increase the number of fan participation, for instance likes and comments on Facebook
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